What is the e-marketplace?
To realise the vision of door-to-door Europe-wide traffic and traveller information, a
community of content and service providers needs to be created that co-operate to
offer travellers a unique service: a virtual travel assistant service that accompanies a
traveller before and throughout each journey providing personalised, context-aware
information and support whenever, wherever and however needed.
The eMarketplace concept is not a centralised infrastructure, but rather a set of
technologies, services, interfaces, procedures and good practice collectively
endorsed by the community and operating in a framework based on open standards.
This wide community of content and service providers connects to customers through
a common technical approach to serve new markets of travellers needing instant
delivery of content and trip support. This technical approach is being developed and
validated by the i-Travel project that is integrating e-commerce and internet
technologies to create the first B2B eMarketplace in the traffic and travel information
service sector.
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